• Greenfields Security Enclave, Table View, Cape Town, 7441

  • info@excite-data.tech

  • +27 61 435 6751


Business Analytics

Business analytics involves the collection, inspection, tidying, wrangling, visualization and modeling of business-related data in order to gain a deeper understanding of the process of interest. This information can be further used to make predictions and prescriptions, based on advanced Machine Learning techniques, to aid decision-making for optimization, waste reduction and process streamlining.


Each dataset has a unique set of features that, coupled with domain expertise, will require a specific model/s for best performance. Examples of the most popular Machine Learning modeling tools include Neural Networks, Support Vector Machines, K-Means and Decision Trees. The efficacy of each model depends on the nature of the problem and the modeling techniques implemented.

Case Study